Tuesday, February 14, 2012

Zelda from Eukanuba

In December of 2010, I was contacted by an advertising firm asking about the use of an image of Sierra. (right) After a little bit of negotiations, settlement was reached and the rights to the image for a year were obtained. (see here for advert Eukanuba removed it, go here instead DO NOT go to that site, it was taken by some porn site... ugh)
They renamed her to Zelda, used another image to blur the rocks on top a bit, and removed the red collar. They added some text about how good of a water dog she was.

I didn't think much more of it... until someone said they saw it in National Geographic. Not only in one issue, but in three months running. It may never happen again, but I had an image in National Geographic! (ok ok, it was for an advertisement, but still- work with me people!)

Then other folks started chiming with places they had seen the image of Sierra... Outdoors, Dog Fancy (back cover), Canine Review, Men's Health, and others. So they spent quiet a bit of cash showing off my dog to advertise for their product- I am still in awe of it all.

For the record, Sierra has never had Eukanuba.

Thanks again to the great folks over at Lab-Rescue of the Potomac for helping me find her.

Many more images of Sierra.

5 comments:

  1. Thanks again for solving the Zelda mystery Phil. Sierra is a great looking dog.

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  2. awww! she's so famous!
    and yay for you being in NG!!!!

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    1. It is/was still a shock and an honor to have an image of mine in NG- sure it was an advert, but still! Come on!

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  3. I think you might be owed fees for every other magazine that used your photo. Royalties!

    Gorgeous lab!

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    1. The way the license was laid out, they had unlimited use for a year. I was compensated for my part.

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