They renamed her to Zelda, used another image to blur the rocks on top a bit, and removed the red collar. They added some text about how good of a water dog she was.
I didn't think much more of it... until someone said they saw it in National Geographic. Not only in one issue, but in three months running. It may never happen again, but I had an image in National Geographic! (ok ok, it was for an advertisement, but still- work with me people!)
Then other folks started chiming with places they had seen the image of Sierra... Outdoors, Dog Fancy (back cover), Canine Review, Men's Health, and others. So they spent quiet a bit of cash showing off my dog to advertise for their product- I am still in awe of it all.
For the record, Sierra has never had Eukanuba.
Thanks again to the great folks over at Lab-Rescue of the Potomac for helping me find her.
Many more images of Sierra.